Microsite Privacy and Cookie Policy

Protecting your privacy is important to us; we want to be open with you on how and why we use your personal information. We are committed to protecting your privacy. Simply put, we only keep your data long enough to create your final image, and then it’s deleted. Below are some key highlights of our privacy policy, however you can still check out our full Privacy Policy here.

Who we are Rightmove” means Rightmove Group Limited ("We," "Us," or "Our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, and disclose information when you use our Service on the That Rightmove Filter. In collecting this information, we are acting as a data controller and, by law, we are required to provide you with information about us, about why and how we use your data, and about the rights you have over your data.

We provide our platform/website so that we can offer the following:

  • A place to generate images.
  • Google Analytics.

Introduction

We are committed to protecting Your privacy. This privacy policy (referred to as the “Policy”) explains how and for what purposes We use the Personal Information collected about You when You use the Site or download and use Our App on Your mobile device (“Device”). Please read this Policy carefully.

In the sections below We set out the types of Personal Information we collect, where it comes from, why we collect it, our lawful basis for processing the personal Information and how long we will keep it for.

Information We Collect

Usage Data: User Content: We temporarily collect the photos and images you upload to the Service ("User Content") for the sole purpose of generating images. Usage Data: We use Google Analytics to collect anonymous information about how you interact with the Service, such as the features you use and the pages you visit. This may include your IP address and browser type. Google Analytics uses cookies, which are small data files placed on your device, to collect this information. You can learn more about how Google Analytics collects and processes data at https://support.google.com/analytics/answer/7318509?hl=en. You can also opt-out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout/

How We Use Your Information

To Provide the Service: We use your User Content to generate images and provide the Service to you.

To Improve the Service: We may use anonymous Usage Data to analyse and improve the Service.

To Improve the Service: We may use anonymous Usage Data to analyse and improve the Service.

When you use our website

When you browse our website to explore our products and services, we and our trusted partners use cookies. These cookies help the website function properly, gather useful information about visitors, and enhance your overall user experience.

Some of the cookies we use are strictly necessary for our website to function, and we don’t ask for your consent to place these on your computer. These cookies are shown below.

Cookies and tracking

Like many website and App providers, We use “cookies” to enable Us to personalise Your visits to Our Platforms, simplify the signing-in procedure, keep track of Your preferences and to track the usage of Our Platforms. We use a mixture of third- and first-party cookies.

Our lawful basis for using cookies are as follows:

  • Strictly Necessary Cookies: We rely on legitimate interests as Our lawful basis for collecting and processing this data;

  • Functional Cookies: We rely on consent as Our lawful basis for collecting and processing this data; and

  • Personalisation (Targeting and Tracking) Cookies: We rely on consent as Our lawful basis for collecting and processing this data.

When you first visit our website, we'll ask for your permission to place cookies or similar technologies on your device. These cookies help us provide the services you request. You can easily manage or withdraw your consent at any time using our cookie preference tool. Just keep in mind that changing your cookie settings might affect some website functionalities.

For more details on cookies and how to disable them, visit the Information Commissioner’s webpage on cookies: ico.org.uk/for-the-public/online/cookies/

The table below provides some information about the cookies we use on our website:

Cookie Title / NamePurposeDuration
_gaGoogle Analytics cookie used to distinguish users.2 years
ga<container-id>Google Analytics cookie used to persist session state.2 years

Purpose and lawful basis

We rely on a mixture of consent, performance of contract, and legitimate interests to process your personal information in order to:

  • provide the photos and images you upload to the Service
  • customise and enrich your experience on our sites
  • enabling you to enquire about any images or photos
  • resolve any queries or complaints you may have

How We Share Your Information

With Third-Party Service Providers: We may share your information with third-party service providers who help us provide the Service (e.g. cloud storage providers). These providers are contractually obligated to protect your information and only use it for the purposes we specify.

As Required by Law: We may disclose your information if required to do so by law or in response to a valid legal request.

Where do we store your information? The personal Information that we collect from you may be transferred to, and stored at, a destination outside the United Kingdom (“UK”) and European Economic Area (“EEA”). It may also be processed by staff operating outside the UK and EEA who work for us or for one of our suppliers or contractors. Territories outside of the UK and EEA may not have equivalent legal protections to those that apply within the UK and EEA, but we are under a duty to make sure that our suppliers and contractors located outside of the UK and EEA continue to take all the steps reasonably necessary to ensure that your personal information is treated securely and in accordance with this policy. We will use the UK IDTA or Addendum, EU Standard Contractual Clauses and/or the UK-US Data Bridge for transfers to the United States of America. By submitting your personal information to us, you agree to this transfer, storing or processing.

Data Retention

We do not store your User Content or Generated Images beyond the time it takes to process your request and deliver the generated images. We delete your User Content immediately after it is used to generate an image. In some circumstances we may anonymise your personal information so that it can no longer be associated with you. Once We have received your personal information, We will use strict procedures and security features to try to prevent unauthorised access.

Security

We take reasonable measures to protect your information from unauthorised access, use, or disclosure during the time it is in our possession. However, no method of transmission over the Internet or electronic storage is 100% secure. Although we will do our best to protect your personal information, we cannot guarantee the security of Your Personal Information transmitted to Our Platforms; any transmission is at Your own risk.

Children's Privacy

Our Service is not intended for children under the age of 18. We do not knowingly collect personal information from children under 18. If we become aware that we have collected personal information from a child under 18, we will upon verification, take steps to delete that information.

Use of AI

We use AI, machine learning models and other similar technology to help us analyse trends, improve our platforms and services, enhance our customer services, better understand your needs, to provide you a more customised experience on our platforms and to improve our communications with you. We do not use AI to make any automated decisions which will have a legal or similar effect on you.

Your rights

You can exercise any of your rights (right to access, rectification, erasures, object or restrict processing, request that we transfer your data to another data controller, or withdraw consent where you have given us consent in the past) by contacting us at: dpo@rightmove.co.uk or writing to the Data Protection Officer, Rightmove, Building 2, Caldecotte Lake Business Park, Milton Keynes, MK7 8LE. We will require proof of ID to confirm your identity.

Contacting us

If you have any questions about this policy, how we use your personal data, wish to exercise any of your rights, or want to report a suspected breach of your personal data, please contact us at dpo@rightmove.co.uk or alternatively you can write to the Data Protection Officer, Rightmove, 2 Caldecotte Lake Business Park, Caldecotte Lake Drive, Milton Keynes, MK7 8LE.

Your right to complain

If you have a complaint about our use of your information, we would prefer you to contact us directly in the first instance so that we can address your complaint. Contact us at customersupport@rightmove.co.uk. However, you can also contact the Information Commissioner’s Office via their website at www.ico.org.uk/concerns.

Changes to This Privacy Policy We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date above. Please check back frequently to see any updates or changes to this policy, as you will be deemed to accept such changes from your continued use of our Platform/website.

Issue date: 10th April 2025

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